How To Structure A VSL Script

[markpescetti]

VSLs are about structure.

 

There are certain elements anybody writing a VSL needs to follow to maximize positioning and prospect-engagement.

 

Here are just some of the elements you need to use:

 

[Mechanism or how it works for me]

 

[Hook, Big Idea, One Thing Missing Heuristic interrupt - self-identification]

 

[Cliffhanger/Big Promise]

 

[The reason why everything else failed aka New Cause]

 

[Intro/authority - face & voice]

 

[What the problem/cause really is - open loop. This is also a great place to introduce the language of your mechanism, so prospects can instantly see WHY this is relevant to them]

 

[But first, hero’s journey and/or discovery story]

 

[A story about someone your offer helped, and WHY/HOW (aka mechanism) it worked]

 

[3 things - positive/negative]
 

[The solution - Clearly spelling out WHY it works… for me… aka mechanism,]

 

[What’s in the box]

 

[Guarantee - You have 60 days to prove me right.]

 

[Testimonials]

 

[The easy button - “just 7 seconds a day”]

 

[The tale of two futures - Take me in two future-paced directions.]

 

[Stack - value proposition]

 

[Close - Take the leap.]

 

[Faqs]

 

These elements are like playing connecting the dots.

 

Questions?

 

Let me know…

 

Mark

 

Editado Julho 15, 2022 por markpescetti

[Espião]

Excellent!!!!

[francomendezok]

Thanks Mark! Amazing Work!

[gnlouaiiovmtaccuhis]

Great, Mark! 

[Gustavin]

Amazing breakdown, Mark! Clear and straight to the point, this structure is gold for anyone crafting VSLs.